Innsbruck is the capital city of the federal state of Tyrol in western Austria. It is located in the Inn Valley at the junction with the Wipptal (Sill River), which provides access to the Brenner Pass. Located in the broad valley between high mountains, the Nordkette (Hafelekar, 2,334 m) in the north, Patscherkofel (2,246 m) and Serles (2,718 m) in the south, it is an internationally renowned winter sports centre, and hosted the 1964 and 1976 Winter Olympics. The word bruck comes from the German word Brücke meaning "bridge" which leads to "the bridge over the Inn".
The Today Show has even done one of their "Where in the World is Matt Lauer" episodes from Innsbruck. You can find clips of that episode on YouTube.